Amazon And Hbo Agreement

WarnerMedia, the owner of HBO, and Amazon have finally struck a deal that will bring HBO Max to Amazon Fire TV devices. This decision was made nearly six months after the launch of HBO Max. Amazon is known for drawing a fairly firm line in negotiations with programmers and broadcasters. An agreement was reached with Disney to transfer Disney+ just five days before the launch of the service last November. WarnerMedia and Amazon agreed at the last minute to allow HBO Now subscribers to continue watching content on Fire TV devices, according to a report from Variety. Given that the two companies are negotiating a deal for the new HBO Max streaming service, this interim deal will at least mean that HBO Now subscribers won`t lose access to the service on August 1. Unfortunately, this means nothing to HBO Go users. WarnerMedia is advancing its plans, the HBO Go app for all platforms on July 31. If nothing changes by then, it means that people who would have accessed HBO on Fire TV via HBO Go won`t be lucky until HBO and Amazon reach an agreement to bring HBO Max to Fire TV. HBO Max executives have said they have an app ready for Roku, but the company must first strike a deal with the distributor. Generally speaking, Roku said it focuses on mutually positive distribution agreements with all the new services, without much elaboration.

But more than five months have passed since HBO Max started without a deal? The question that hangs over the announcement is whether that means a deal with Roku, the other major streaming aggregator that HBO Max is currently out of, will soon be announced. But as part of that deal, Amazon will remove HBO from Amazon`s Prime Video Channels selection as early as next year, according to CNBC. To streamline its app branding (and pressure Roku and Amazon to close a deal for HBO Max), WarnerMedia announced this summer that it would end HBO Go and simply rename HBO Now HBO. According to a WarnerMedia representative, the changes did not affect “the majority of HBO Go customers,” since they had already been updated on HBO Max. But Go and Now customers who access apps through Roku or Amazon would see the changes.

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